Why Online Reputation Management Service?

In today’s competitive environment, it is essential to promote and maintain the corporate  Aws Managed Services image of an organization. Internet is one of the forms of media in which it has become essential to maintain as well as check the reputation of an enterprise. A marketer can adopt a few techniques for promoting an enterprise over the Internet. There are many types of online reputation management techniques used by an entrepreneur to check the reputation or image of a corporation.

A marketer can easily make use of professional online reputation management service. These services are provided by reliable and credible companies in the market. Such companies have a team of experts who have proficient and excellent skills in managing the image of a corporation over the Internet. The team of experts works on content creation and management, keyword enhancement, link building, Par per Click advertisement, online banner promotion and other such techniques. The main purpose is to check whether any other competitor is not harming the reputation of the management of a company. For this purpose, these professionals create blogs to regulate opinion about your company in its favor. You can even comment on other blogs to check whether the creators of these blogs are not circulating an opinion that might hamper your reputation or hamper the image of your corporation.

These professionals also design and post online banners to advertise and sell your products as well as services over the Internet. The experts also excel in writing articles or content so that one can easily make the reputation of the management. The articles draw potential traffic towards the site of an enterprise and boost the popularity of your company. The link building is a process by which a person can easily post links to the websites of other webmasters who deal with a business related to yours. In this way, you can get the corporate image of your business boosted in an effective manner.



Choosing the Right Metrics for Digital Marketing Success

Measuring your results can truly bridge the gap between struggling and making returns on your investment. There are numerous ways to gain insights into your digital marketing efforts, but it’s important to choose only those relevant to your overall strategy.

Let’s discuss the most essential metrics and how they can help you succeed. xanthitoday There are three categories, Traffic, Conversion and Revenue.


1) Site Traffic – This metric will provide insight as to whether your digital marketing techniques are effective or not. Remember to focus on unique visitors your site receives rather than website hits and page views.

2) Source of Traffic – How did your visitors land on your site? Maybe the keywords you used brought them there, maybe it was a search query or even referrals. This metric will let you know what channels you should be focusing on.

3) Click Through Rate-The CTR of any digital marketing plan is the number of viewers who actually clicked on the ad/offer. A great way to increase CTR is to combine it with effective content and a strong Call to Action.

4) Mobile Traffic – This needed to be on the list considering the growing mobile internet traffic in the digital marketing playing field. As more and more people gain access to the internet via their smartphones, new opportunities arise for bigger and better revenue sources. This metric provides insight on how to structure and plan your marketing strategy and achieve beneficial engagement with viewers.


1) Conversion Rate – Conversion is the primary goal of your strategy. You need to convert traffic into sales/leads. Monitoring your conversion rate can help steer your strategy in the right direction.

2) Bounce Rate – If your site is irrelevant to the viewer, they will simply skip or ‘bounce’ off the page. Some insight into this will help you approach the right target audience/ potential leads.

3) Rate of Return – Your site’s popularity is not only defined by your traffic but also the rate of return by viewers. Knowing your rate of return can help improve your site so as to convert traffic into leads and to solidify the engagement.

Cost Per Conversion – Also known as cost per lead or cost per referral. This metric determines your overall profit margins. A higher CPC may turn negative if the costs are so high that they reduce your net income. There are even digital marketing training programs that include this as a course, thus making it an art that needs to be paid attention to.


1) Return on Investment – Insights on your ROI will determine which parts of your site are truly driving sales and bringing in revenue, and which parts require more effort on improvement. Your ROI is the ultimate measure on your success as it proves your marketing campaign to be either profitable or not.

2) Cost Per Acquisition -CPA is all about revenue and is accounted for only once a visitor becomes a paying customer. This metric will determine how much you spend, to get a customer to spend on you. Tracking your CPA will determine whether the strategies you’ve employed to gain leads is working or not.

Spending your digital marketing funds in an effective way and measuring metrics will ensure that you are doing the best for your company in this spectrum. The metrics will provide a pretty accurate picture of how you are doing and where you need to place more efforts, thus enabling you to adjust to the rhythm and convert traffic into leads.

Arnav Sharma, is giving advice for Digital, Sales, and Marketing Strategist and has the expertise of delivering more than 100 projects across 10 verticals under his leadership. He is a first generation entrepreneur working with digital and social and treats the internet as next to God. He loves to work with people possessing complementary skills and is fascinated by the sheer depth and breadth of whichever client experience he is dealing with.


What Is The Importance of Digital Marketing for Branding?

It has a high significance in branding as it gives recognition to your brand. It also enables the digital presence through which your brand acquires its targets like reaching targeted audiences. You will span over to different online channels when your online marketing resources are high. gantech Online presence assists brands to get connected with their market it also allows them to reach the right place through a proper medium. Brands achieve high goals from their online presence.

Digital Marketing has a high role in bringing more success to brands as they get accessibility by using this medium. Various factors contribute to showing up the substantiality of being present online.

Online Presence is much Needed in Business:

The importance of traditional marketing cannot be lessened but it is also a fact that having the best online presence of your brand is necessary too, it allows you to explore multiple audiences targeting avenues. There is a lot of potential in investing in online marketing. The brands shall capitalize more emphasis on digital marketing for making their branding turn successful. The online presence can improve the visibility of your brand. You shall be using this marketing medium because your competitors also utilize these tactics for business visibility.

It Increases Your Traffic:

When you use this resourceful resource of online marketing you increase the traffic redirected to your website. In this way, the audience gets to know your products and when you reach the high traffic you can offer promotions and offers that will make you interact with the customers. When a customer starts to know about your brand then it will be more convenient to sell your products to them.

It is Affordable:

When you start with digital marketing you will get to know that it is more feasible than the other methods you use for marketing. No doubt it is more affordable than the other marketing strategies getting you more high potential results. It is the most beneficial medium to do your marketing. You can get a maximum of it whilst not investing a high amount.


There are many avenues of online marketing that you can use for making your brand stand popular. You have flexible options as you can go for ad banners, email marketing, content marketing, and social media marketing. You can be creative to game up your digital presence. You can get the best publicity strategies when you do some research. In digital marketing, you have the flexibility to stop the campaigns that don’t show up with good results.

Maintain Interaction:

When you get the reach and visibility to your customers you can be interactive with them through replying to their comments on your website and your posts. You can reach out to them through messaging them this exhibits to a customer that you care for them. This builds a strong community of your customers. It also helps you getting know the customer preferences and reactions so this also turns to be market study. In this way the linkage between you and your clients gets stronger and more string your bond with them turns they get to develop trust in you.

Your Business Gets The Reach:

It ultimately gets you more significant potential reach as your marketing isn’t limited but you get the engagement of the nation by adding new targeted areas as there is no need to only stick locally but you can expand your brand nationwide. Through digital marketing, your tailored content will be reached to the masses as there is a high line to get the tailored content written in the way that it compels your customers to shop from you. You aim shall be to focus on branding your business in such a unique way that your publicity excels with reaching the audience. The chances of your visibility are high when you are present online and got the best marketing strategies.

QRGTech is one of the world’s most renowned local SEO firms which initiated its digital ventures back in 2009 and since then the company has helped hundreds of businesses by listing them on its business directory. The experts at QRGTech offer a range of flexible yet comprehensive online marketing strategies that help you dominate the competition in your area.


Judging an Online Marketing Business Opportunity by It’s Cover – Factors You Need to Consider

Marketing is one of the aspects of business that has remained essentially the same. However, the rules governing it have changed and will continue to change. This is all the more noticeable thanks to the advent of online marketing and the blossoming of business opportunities related to it. cantonshoppingguide When the rules keep changing, are you still quite capable of staying in the game called online marketing? Here are some of the most important concerns to keep in mind:

Techno strategies

Everything about online marketing is made possible because of technology, particularly that which appeared with the advent of the Internet. New applications, hardware and practices appear almost every day. These, along with the changing market, make choosing the right tactics to use a bit more difficult. The use of different media to communicate, distribute information, promote a product or service or increase sales has also become mandatory. E-mail marketing, automated responders and data processing, online lead generation, software and the like remain critical to the practice of online marketing.

Implementing preventive techno strategies is also a key move, particularly because the online marketing industry is constantly under attack both by those who either have malicious intent or are capable of utilizing unscrupulous strategies just to help their bottom line. This, without regard for customers or business owners who prefer to use more ethical business practices. When considering online marketing business opportunities, it’s important to remember that technology plays a crucial part. Try to identify the types of technology that the opportunity may require and determine if you have the right set of skills and knowledge to implement them effectively. If not, then at least find out if you have the capacity to learn.

Remember, too that a new trend, practice, application, business model or idea can easily obviate current practices, which means that in order to compete, you will have to evolve with the times.

Brand building

Online marketing is all about being able to stand out. The Internet is a huge place and while there is plenty of space for everyone, it tends to develop a crowd so easily. What becomes a brand new trend today will turn into a highly saturated marketplace just a mere 12 months later. When choosing an online marketing business opportunity, consider whether it’s possible for you to stand out and build your own brand.

Market saturation

Some of the most popular online marketing businesses attract plenty of followers, which means that the market can easily get tapped out. This can become problematic, particularly for inexperienced business owners. To avoid this stumbling block, carefully determine how well you can still sell the business given the current state of the market. If niche marketing is no longer an option and if tapping into the main segment of the target market is already impossible, it might be best to consider other online marketing business opportunities available.

Cost efficiency

Another important factor to consider when eying an online marketing business opportunity is cost efficiency. With the range of techniques, hardware and applications being made available today, there is absolutely no reason why online marketers have to spend too much in starting and promoting their businesses. However, many online marketers still make the mistake of spending too much, mainly because there was no careful planning involved.

To avoid wasting resources, it’s important to determine exactly how the marketing business opportunity can be run without sacrificing too much in terms of efficiency. Be practical. Why bother spending hundreds or thousands of dollars on a marketing project if free or low-cost techniques can produce the same results?

Customer relationship

Never forget customer relationship. In online marketing, this is especially important. Since the medium used to find and communicate with customers is the Internet, it’s often easy to lose one’s personality in the effort. Strive to implement more personalized communication styles. Making customers feel that you’re trying to reach out to them on a personal level does wonders on how well they respond to your campaigns.

Eye on the basics

Online marketing is still marketing, regardless of how often and how seemingly different its new incarnation may appear. It’s still important to remember that old rules still do apply such as good old customer service and business ethics. Many online marketers are guilty of taking this business opportunity and pushing its limits. As a result, customer service gets swept in the sidelines and ignored. This is also the reason why the menace of spam has continued to flourish because online marketers have forgotten that they still ought to practice respect and discipline when running their business.


Important Online Marketing Ideas To Consider

There are a ton of online marketing ideas that you need to consider before you start marketing online. I have been in the online marketing world for a long time and I can tell you that it is a tough arena to operate in. Most beginners to the internet have many online marketing ideas but have no idea of how to implement them. In this article, I will share with you a few of my online marketing ideas that I have used to earn money online.

Online marketing is a beast. You have to deal with stiff competition, rising costs of doing business, and low conversion rates. I think it’s safe to say that your product or service won’t sell itself, so you have to do a fair bit of promotion to get the word out about your website. The only kind of products that sell themselves online is the PS3, the Xbox 360, and the Nintendo Wii. If you’re not selling any of these products, then you will have a tough time online.

When considering online marketing ideas in your business, you will want to try and figure out which strategy is best for you. One thing I can tell about the internet marketing world is that it isn’t easy. I can remember when I first got started out, I relied on pay per click advertising to get me the bulk of my traffic.

Pay per click advertising is fine, but it’s best used as a way to test out a market. For example, if you wanted to test Google AdSense on your website and wanted to see how many people will click on your ads, pay per click would be a good start for you. But aside from that, it’s not a good long term solution – especially if you’re losing money.

Most beginners who start out have a lot of online marketing ideas that they want to put to use but just can’t. They think that they have to do a wide variety of marketing strategies to get the word out about their business – but this just isn’t true. You should stick to one method of getting traffic and try to become a master at doing that.

I would know about these things, because I have been there myself. When I first got started, I had a ton of online marketing ideas that I wanted to put to use and when I did so – none of them made me any money. I had no idea why, and I was just erratic with my marketing methods. None of them made me money, and I was just left with a failing business after failing business.

For example, when I started out, I used to try and promote my products on eBay. This was one of my online marketing ideas that absolutely didn’t make any sense. For one, I was selling a lot of the same products that other people were selling, and my product price point was extremely low. I was always trying to find wholesalers and dropshippers who could fulfill my product for me, but this only led to more frustration.

If I were you, and I was looking for some online marketing ideas, I would stay away from eBay. Instead, take up a good strategy such as video marketing. With video marketing, at least you know you’re getting the bulk of your traffic for free. With eBay, I had to pay listing fees and also had to pay a fee when my item sold – so this was bad for business.

Use sites like YouTube to get traffic and drive visitors back to your website. Make your videos about 3 minutes long and be sure to include your website URL at the bottom of each video. This will let people know where to go for more information. This is a strategy that I still use in my business, and it is very effective.

Hopefully you will use these online marketing ideas in your internet business also. Internet marketing is a beast, but you don’t have to let it get the best of you. Stick with one marketing method and use that as a source of traffic for years to come.


Choosing the Best Online Marketing Company

The online sales industry has grown substantially over the last decade and with this growth the way in which marketing is carried out has also changed. Internet marketing is witnessing a massive growth versus more traditional forms of marketing such as print advertising.

In response to this growth thousands of internet marketing companies have sprung up offering a variety of internet marketing services to companies who trade both online and offline. For businesses this can be quite confusing as they may be bombarded daily with different companies offering their services. Deciding which online marketing company is best for their needs can be tricky. In order to choose the best it is important to take the following factors into consideration.

Shop Around

There are literally thousands of companies and therefore it is a really competitive industry. Shop around to make sure that you get the most of your money and also the online marketing company with the best service offered.

Know Your Needs

Your business will have needs which are very specific to yourselves. For instance you may not actually have an online sales portal but rather wish to utilize online marketing in order to attract customers to your actual retail location. Alternatively you may be an area-specific company who wishes to sell a service within a particular geographical location. It is important that you work out your online marketing needs as a business before you approach an internet marketing company or you may end up with an online marketing campaign which does not really reflect the needs of your business.

Strategic Online Marketing Strategy

There are many different elements to internet marketing and therefore it is important that you choose an internet marketing company which is able to develop a strategic, tailored marketing plan for your individual needs. If they just seem to mention random elements of online marketing without any underpinning strategy it is probably best to find another company. Often companies may know the basics of online marketing but have not really developed a strategic approach. Online marketing is still like traditional marketing in that it is important to work out a plan rather than ad hoc marketing campaigns which ultimately fall short of the mark.

Industry Specific Experience

Your company may have industry specific needs which will be best served by an internet marketing company with experience of the industry. For example the online travel industry is extremely competitive and therefore a company with experience in this niche will already understand the market and therefore help you to work out an online marketing campaign tailored to this market.

Customer Satisfaction

No matter what you are purchasing it is always a good idea to verify the customer testimonials that a business offers. If the company has a proven track record of quality results it will be more than happy to offer contact or website details of other customers in order for you to seek references.

Open and Honest

Internet marketing is an industry in itself full of jargon and acronyms. Make sure that the internet marketing company that you select is clear about what exactly it plans to do and does not bombard you with vague concepts with which you are unfamiliar. The only stupid question is the one that you don’t ask so if in any doubt ask questions about what the company is offering. If they are legitimate they will be more than happy to answer.

Internet marketing is an excellent tool to further your business but make sure that you employ the correct online marketing company or it could end up being a waste of time and money.


10 Worst Internet Marketing Lies

Internet Marketing has become a dirty word. Don’t get me wrong – it’s not that Internet marketing itself is bad.

In fact, anything that is promoted or sold over the Internet can be claimed to have been marketed over the Internet, thus been sold through “Internet Marketing” or “IM.”

But since anyone can anonymously run a business from the Internet, many scams and shady dealings have been run under the guise of ‘Internet marketing.’ Add the fact that the majority of products having to do with IM are “what is the laziest possible way to make money online,” then it’s pretty easy to see how IM earned such a bad rep.

Don’t let that put you off. Legitimate marketing on the Internet is a fantastic way to make money. You can work from home, get clients from anywhere around the world, and often reduce marketing costs… but you have to know what you’re doing.

So to save you (and your bank account) from heartbreak, here’s:

The 10 Worst Lies in Internet Marketing – along with the truth:

1) “I’ll show you how I earned $XX,XXX in just 3 hours!” You’ll commonly see claims like these on sales pages. Sales pages are those long, endless web pages that take about 2 minutes of scrolling till you reach the bottom (annoying – but they do sell). The problem with these claims is they’re half truths.

Often, the marketer will show you how to create, implement, and execute some sort of product launch. After all, good product launches can actually earn marketers 6 figures on the first day alone. What they don’t tell you is that it took them a good 6 months, a few thousand dollars, and endless hours of headaches to set everything up for that payoff.

That’s not to say the money isn’t worth the time – but trust me. Short of prostitution, there is little you can do to earn that kind of dough for only a couple hours of work.

2) “Everyone else is making money online doing practically nothing!” In ‘the real world’, 95% of all small businesses fail within the first 5 years. In the internet, it’s closer to 99%. There’s a huge amount of people all competing for the big bucks. And while there are people who are making thousands of dollars online, I can assure you they had to do a lot of work to get there.

3) “Product X will give you ‘push button riches.'” A lot of newbies fall for this lie. It’s a commonly used lie because peddlers want to sell their junk. The truth is, there is no product in the world that will make money for you on its own.

And if there were, internet marketers wouldn’t sell it online for $49 a pop. However, there are useful products that can give you information that will help you work smarter. But you’ll still have to do the work.

4) “Internet marketing is easier than normal marketing.” The complete opposite is true. Like I stated in point 2, the internet is highly competitive. You have to have a good angle or “unique selling proposition” in order to stand out and make a name (and moolah) for yourself. It also takes a lot of time to build up your reputation… and often you have to be willing to step out of your comfort zone in order to see results.

You also have to keep productive and resist the urge to look at cute cat pictures, surf YouTube, or stumble across any of the other thousands of time-wasters online.

5) “Anyone can get rich on the Internet.” To become a millionaire, you need to be dedicated. I mean, you really need to be willing to adapt, sacrifice, and constantly challenge the status quo. You have to learn from failures and build on the successes.

Most people give up after a few weeks. They don’t realize they have to put in months – sometimes years – of effort before they see the fruits of their labor.

And frankly, there’s people who would be much happier letting others worry about blazing the trails so they can walk down the path and enjoy the view. There’s nothing wrong with that at all. Not everyone WANTS to deal with all the headache that goes into running a business, nor can they.

6) “All you need is traffic.” If that was true, you’d find thousands of sites with no content on them. People search for websites to solve a problem. If they land on your site and all they find is garbled fluff and ads, they’ll leave. And never come back.

If you want to truly make money, fill your site with useful content, pictures, interesting facts and information. You will gain readers, and they will want to buy the things you sell.

7) “Good writing/content/articles can be bought for a couple bucks.” Good articles – really good articles – take hours to write. This article took me about 5 1/2 hours to research, write, edit, format, and publish.

Don’t believe me? Go ahead and write up a well-thought-out article. Not rehash- put thought, experience, and value into that article. Then make it interesting.

Internet marketers might tell you that you can buy good content for $5. But trust me – I’ve seen $5 articles. From bad grammar to garbled content, you’d have better results if you shredded up your money and threw it out.

When you find a solid writer, make sure you pay them well – they’ll make your business look awesome.

8 ) “Fake it till you make it.” This is one of the most destructive lies in IM.

Basically, it’s a philosophy that tells people to “Pretend you know what you’re doing until you’re actually successful.” There is a ‘white hat’ method to this lie – have confidence, work hard, and you’ll get there.

Unfortunately, what ends up happening is most newbies lie through their teeth about their qualifications for things like SEO services and writing skills. Then these newbies offer those services to businesses and fail to deliver – because the newbies have no idea what they’re doing in the first place. Which leaves the businesses burned.

It’s like going to a surgeon, laying down on the operating table, only to find out he’s never actually operated before – but he did read a book on it!

Speaking of books…

9) “You should rehash old material and resell it as an ebook.” There’s this false perception that you can slap together an eBook or product, then watch the riches roll in. Don’t try it. Once people see that you’re just in it for the money, you’ve lost potentially loyal customers – forever.

If you have something valuable to share, put thought and time into it, and make your product. Set up a solid site, and hire a freelance copywriter to write up a strong sales page for you. You’ll sell a lot more, and you’ll have many loyal customers.

10) “The most important part of Internet Marketing is to make money.” Never buy from anyone who tells you this. Why? Because it’s the worst lie of all.

If your whole goal in life is to just ‘make money’ then you need to reevaluate yourself. That’s not to say it shouldn’t be one of your goals, but the moment you make it the priority is the moment you start engaging in shady dealings. Your goal should be to bring value to others through your product or service. If you work hard to help others, success will never be too far off.


Internet Marketing: Tips for New Online Entrepreneurs

The state of the world economy has prompted many individuals to think about joining the ranks of online entrepreneurs. This is a good move for those who are willing to learn and understand how internet marketing works.

Too often, new online entrepreneurs fail to know who they are in turns of working online. There are many factors that should be considered prior to taking the leap into internet marketing. Between the many required daily activities in a person’s life, for example: work or school, paying the bills, performing house chores, and traveling from one place to another, one must find the time to promote their online business. One solution is to devise a plan that will allow time for all the important tasks that must be performed including internet time.

What is Internet Marketing?

Internet marketing is defined in various ways depending on the person who is using the term. For example, entrepreneurs who work from home promoting affiliate programs may consider their affiliate programs internet marketing businesses because they promote them online. This would not be an incorrect interpretation of the term. However, internet marketing is much broader in scope.

The most appropriate definition is the combination of related internet activities that target the best audience directly or indirectly for the sale of products and services. Synonymous terms are i-marketing, web-marketing, online-marketing or e-Marketing. This type of marketing is done solely on the internet. The purpose is to use various online advertising to drive traffic to a website. Online entrepreneurs who use targeted email lists, banner advertising, pay per click (ppc), blogs, and video presentations are often methods that bring the most value to their marketing efforts.

No matter what businesses new online marketers are in, they should ask themselves the following questions and use the tip as an answer for each question. As a result, they can have a better understanding of how they can see themselves in this arena, and enjoy a more profitable internet marketing experience:

1. Who am I? Am I willing to learn what it takes to market online?

Tip: A successful internet marketer uses and practices the 5 Ps on a daily basis:

a. Prayer – Whatever or whoever you believe in as a higher power should be considered your sidekick in this new adventure.

b. Patience – Suppress anxious behavior in seeing positive results from the start. No matter what you may have read or heard about becoming an overnight online success is a myth.

c. Productivity – Do not become distracted. Stay on focused on your scheduled tasks. Continue to be industrious even when it may be difficult.

d. Persistence – Be determined and diligent on what is required of you to complete your tasks.

e. Perseverance – Hang in there and be resolved that you will not give up. Give yourself a chance to succeed.

2. Do I need a plan for my internet marketing?

Tip: Yes! You need a traffic plan. Your plan should include the types of marketing you are doing, how long you will promote a specific type of marketing, and a budget that will cover your costs of advertising. Free advertising is a good way to start but it’s limited in scope. Be prepared to use some paid advertising.

3. Am I willing to take the time to become knowledgeable and skillful in internet marketing?

Tip: It is highly important that you learn how to market online. The reason for a high percentage of failure in internet marketing is a lack of knowledge. Be more than familiar with how to write a compelling subject line and ad content. Acquaint yourself with terms that you are unfamiliar about and understand how to use them. For instance, what is a keyword and how do you choose them for your marketing.

A serious new online entrepreneur will take the time to learn how to be successful online. First, you will depend on yourself to do research and study. Second, you will give yourself a chance to know the type of business you are in. You will not give up and join another online business because you failed to do what was required in the one you are currently in. Third, you will take action on what you have learned.

Fannie is an online entrepreneurship coach who works with all ages, and specifically with seniors, in creating and sustaining an online business.


Permission Based Email Marketing: How to Market Ethically Through Email

You can avoid being considered an unethical email marketer by simply using permission based email marketing. Email marketing is a very popular form of online marketing and is used by most if not all successful internet marketers. However, because there have been some shady and unethical marketers, both online and offline, email marketing has been subjected to the same kind of ethical questions. The ethical marketers provide you with opt-in forms that allow you the subscriber to say “hey please market to me. I like what you have to offer.” Then you have the unethical ones that use software to gather email information and blindly send out their promos to any and every one that has an email address.

The problem with the latter is that these marketers don’t look at the long term investment when it comes to marketing. I mean sure you may get a surge of sales, but if you really take the time to market wisely to your list you can create long term customers, turning your email list to be very profitable. These long term, repeat customers can even become evangelist of your products which can help you profit even more because they will run and tell everyone how great your service and/or product is. Because repeat customers can be so smart marketers are intensely focused on long-term potential of this type of marketing.

Are Your Email Marketing Efforts Spam?

There are a few ways to tell if your email marketing efforts could be considered spam. Firstly are you sending lots of emails to lots of people who you never had any contact with, or did not opt-in to be contacted by you? This is definitely considered spam. Some people feel that marketing is a numbers game and the more people you put the information in front of the higher the probability of getting a sale. But your probability of making a sale gets higher if you send targeted email to those that want and need your product or service. These are the ones that have taken the time to complete the form your site.

To avoid your email marketing efforts to be considered spam (and then banned and now you cannot send emails to anyone) only email those that have given you permission to contact them. This is called “permission marketing” a termed coined by Seth Godin. Also once subscribers have opted-in to your email list please be sure to provide value in each email that you send. You can do this by offering tips and/or advice on the topic your subscribers have requested. Remember you have an obligation to provide value to your prospective customers before you expect it from them.

Why Permission Marketing is Best

Permission based marketing is the best because marketing is about trust, and permission is the basis of all trust. If I didn’t give you permission to have my email address why would I trust you, or what your product has to offer. I will simply delete the offer or even worst, mark you as spam.

If your email marketing is spammy, every transaction is temporary and short-term. Your customers never stay and you constantly have to market to a new audience. However if your email marketing is based on permission customers appear and keep appearing. As both a long-term marketing platform and a low-maintenance marketing method, permission email marketing provides more results, less work, and greater returns for your business than any unethical approach can provide.


Email Marketing – Is It Still Effective?

Email marketing was one of the very first online marketing mediums utilised by businesses, in the early years of the 21st century. It worked well and because of its cost effectiveness compared to snail mail, the medium was eventually ‘hijacked’ by the offline junk mailers.

A new breed of spammers were born who were sending out tens of thousands of emails on a daily basis. Some selling legitimate wares, whilst others selling fake Viagra pills and penis enlargement potions. This led to the birth of spam filters. These filters were designed to spot if an incoming email was a junk advertisement and then to put it in a ‘junk folder.’ This process was supposed to ensure that we only received emails in our ‘inbox’ from people we knew and legitimate businesses.

Over the past decade, the spam filters have been improved and to a certain extent been made more stringent. Furthermore, the Can-Spam Act was enacted in the United States and it is now illegal to send unsolicited bulk email, if your advertisement doesn’t meet certain guidelines.

However, there are still many legitimate businesses out there that are trying to use email to prospect for business. Most are facing many hurdles to get their marketing message out to the reader.

To start with, the spam filters will often automatically reject legitimate Can-Spam Act compliant emails from business email addresses. This means that our marketing message is already filed in the ‘junk’ section without giving it a fair chance. After all, the recipient could be interested in our message.

I receive many emails on a daily basis that I am interested in, but because of my email providers super-stringent spam filter, they end up in my ‘junk folder’.

I check my ‘junk folder’ once a week and this makes me wonder how many times do other people generally check their junk folders.

Secondly, with the growth of email use, most people are overloaded with daily emails. This means that even if our email does land in their ‘inbox’, there’s a high chance that they will delete it without opening it. Recent research statistics have shown that people only open 28% of the actual emails they receive.

If people aren’t reading all of the emails that they are receiving from their friends, family and often customers; how can we expect them to read our marketing message?

There are a few steps that we can take to ensure that we get the best Return on Investment when pursuing email marketing.

So how can we make our email marketing effective?

The first thing to do, will be to have low expectations. Expect to get 5% of your emails read when targeting a cold email list. A cold email list is a list of email addresses of people who may not have heard of you.

Secondly, in the ‘subject line’ of the emails, make sure you put an enticing yet accurate description of the email. Your first job is to actually sell the prospect the idea of opening your email. Getting your prospect to open your email is actually the hardest part of email marketing!

Finally, make sure your email message is as complete as possible and ensure that it has a strong call to action at the bottom. The call to action may ask the recipient to click on a link to find out more information or to call a number for more information.

Email marketing still works, however, it isn’t as effective as it once used to be. Therefore, you need to have it as a component of your general marketing mix and not rely on it as your sole marketing medium.

Abul K. Hussain is an author, public speaker and highly sought after consultant in the field of Internet Marketing & Business Growth. He is currently Managing Partner at the UK headquartered Middle Man Marketing Group.

Having started his first business at the age of 17, Abul has learnt about the importance of marketing the hard way. Through years of trial and error, he accumulated wisdom that is now sought by many small businesses and large corporations alike.

He has helped various businesses across the world optimise their Return on Investment, by cutting out the fat from their advertising budgets and investing in targeted marketing mediums.