The easiest way to gain free publicity for your business is to send out a news release. Although it seems hard to believe, the news media are waiting for your information. It’s been estimated that 80 per cent of news stories originated from a press release.
Don’t stop at one news release. You should send out a steady stream of news releases about your business. Of course, not all the releases you send out will get the media’s attention. However, if just one release is picked up, you will get thousands of dollars of publicity, for free.
Here’s a step by step process to develop a media campaign:
=> 1. Create a basic release template
The first step in getting into the swing of creating regular news
releases is to create a couple of template files. I have two, one
for electronic releases, and another for print releases.
Creating basic templates ensures that you can write your releases
quickly. You can find templates for news releases online, at sites like PRWeb.
=> 2. Create a schedule to send out releases
Send out a news release at least once a month — if you can, send out one a week.
Create a schedule to send out your news releases, and mark the schedule on your calendar. If necessary, hire a writer to write the releases for you.
News releases help you to tap into that vast unexploited market
out there, of those people who have never heard of you and your business.