Categories
Uncategorized

The spread of Covid-19 pandemic has wreaked havoc all around us. Businesses and lives in general have suffered a lot and we still seem to be inside a tunnel with a hope to see the light soon. Various businesses have been pushed to their limits and they are forced to re-strategize and re-invent themselves. Innovation has become the key to their survival. While the new age businesses already had the edge of being digitally active, their reliance on digital marketing grew even further. On the other hand, the businesses that relied more on conventional forms of marketing like in-person events, trade shows, and exhibitions etc., suddenly found themselves in troubled waters. Hence, there has been a pressing need for the companies to go for digital transformation to stay competitive and to avoid extinction. Here we mention 5 reasons for the businesses to embrace digital marketing at the earliest. Visibility and Competitive Edge: With the growing penetration of the internet, it is getting increasingly common for people to go online to initiate their search for products and services. They usually discover your products and services through e-mails, Search engines, social media channels, and websites etc. The more you are found online, the more business opportunities it can generate. No wonder, digitally adept companies are doing more business. Hence, investing in digital marketing can give you that competitive edge. Performance analysis and building strategies in accordance with that: Once you have started implementing digital marketing strategies, you can monitor your campaigns’ performance with analytics tools like Google Analytics, Facebook Analytics, and Instagram Insights etc. For example, Google Analytics can help you to keep a track of key metrics such as number of visitors, bounce rates, and time spent on different pages of your website. It helps you gather information on what is working and what is not. Moreover, you can develop your future strategies based on these insights. Marketing budget optimization: Last year was a nightmare for businesses in tourism, hospitality, events, and travel etc. Even other businesses that relied heavily on traditional forms of marketing suffered a lot because of the lockdown restrictions. However, there have been enough stories of how switching to digital helped them stay afloat in new normal. Even though the marketing budgets took a hit, some businesses were wise enough to redirect what was available towards digital marketing. It became an eye opener for many of them as they found newer avenues for lead generation. It has granted the businesses a vision to optimize their marketing budget in a way that they make the best use of both conventional forms of marketing and digital marketing. Empowerment of employees: With more and more businesses adopting an integrated marketing strategy, employees feel empowered because digital tools enable them to accomplish their jobs faster and with increased transparency. Since this is an ever-evolving field, learning and development is a key aspect of this job. All of these contribute to innovative business practices that enable employees to make informed decisions faster. Increased Revenue: With multiple digital marketing channels at your disposal and their effective usage, you can increase your organization’s revenue at a faster rate. 81.7% of respondents in a survey conducted by Grin agreed that digital marketing increased their financial performance. This is purely because of a data-driven marketing model with innovative concepts and strategies which help organizations to reach new markets while keeping the existing markets equally interested. While adopting digital marketing strategies became a sort of emergency pill in this pandemic era, there are enough reasons to believe that they will continue to be an integral part of organizations’ marketing strategies when things are back to normal. Moreover, they would be more prepared to handle any such eventualities in future. This article is written by Ted Mosbii from InfoStream Solutions of Toledo. InfoStream Solutions is a full-service Digital Marketing Company based in Toledo, Ohioarea serving customers in Toledo, northwest Ohio, Ann Arbor and southeast Michigan.

In this Article, you will find secrets to how to influence online in an authentic way and secrets and formula to the fundamentals of Digital Marketing Success.

28 Secrets to Become an Influencer
Ask as an Equal
While dealing with your customers, clients or anybody, always remember the rule. “Do unto others as you want them to do unto you”. Never do anything or demand anything without injecting politeness into your conversations. Always go for a win-win deal and nothing less. cash4carz When asking, ask as an Equal so you are neither subordinate nor you subordinate others. Never go servile for your own self-respect. Business is business and it must be win-win. I strongly recommend you read the of Dr. Stephen R Covey on 7 Habits of Highly Effectively People and show your honest leadership as an Equal with anybody you deal in life.

Stay Ordinary
One thing that has helped me climb the greater heights and land back to to lower heights is my ability to stay humble. In my Total Quality Management and Leadership classes back in in 2001 to 2004 that I pursued so ardently on one side and on the side I focused on tutoring Mathematics and Science subjects to the High School and College Students is that I could wind it up in 2 simple sentences:

(a) Humility Seeks to Bless. Humble in Spirit progress as the other Higher Spirits take charge of the humble ones and try to bless you in a way we are unaware of though we might be at the best conscious and conscientious level of endeavors and leadership traits. Being Ordinary and staying humble never gets outdated and always remember that.

(b) Pride Hopes to Impress and it falters. Arrogant shouts “I Know the Best” and it falters and is a sure sign of downfall. Penitent man will pass. However, humility dressed in pride progresses.

Leap of Faith
Having faith in yourself and still more important having faith in God is everything. The rules of the Game always boils down to Character i.e. first and foremost starts with faith in God and faith in one’s own self.

The book of Joe Girard ” How to Sell Anything to Anybody” says it all. While selling any products, faith in oneself is mandatory and is far more superior than the faith in the products you are selling’s. It’s only when we have faith in ourselves despite trials, adversities, hardships and living with ‘hope’ that everything will turn out right despite the current difficulties, that’s when we win. It doesn’t matter if you are on the first staircase of of 1000 staircases or on the first rung of a new ladder, even though you cannot see the next second rung or staircase step, we must proceed forward with a ‘Leap of Faith’ with 100% trust in God.

One True Fan
In online and social media, we get excited by the number of likes and fans we have such as on Instagram and Facebook and so on. Always remember, it’s far better to have ‘One True Fan’ who is authentic than in thousands or millions who are not true. Live an authentic life and don’t get faked my just likes and number of friends of Facebooks.

Start with Skills you already know
While beginning your Leadership towards Digital Marketing, learn not to worry where others have reached. Just be satisfied with where you are and keep moving forward step by step in a strategic systematic approach. The best way to do that is by start with Skills you already you know. Your attempts, efforts, perseverance and persistence will help you on the journey towards permanent success in Digital Marketing and Financial Freedom. Follow the Rules of the Game. As drops make an ocean and so do each step you pursue towards your goal counts. “A journey of a 1000 miles always begins with a first step”. Be Proactive and take actions and the rest will follow systematically.

Ignorance of the Big Picture
Many people who start their journey towards financial freedom and Digital Marketing Leadership do not understand the need to see the ‘Big Picture’. It’s called the “Law of Lid” in Dr. John C Maxwell’s book on “21 Irrefutable Laws of Leadership”. This book is awe inspiring and a must read for anybody who want to succeed in any kinds of leadership be it Digital or otherwise.

Give 100%
Whatever you put your hands into, do it with high discipline, dedication, determination, persistence and Integrity.

Everyone’s Guessing
Anticipate. “The idea of waiting for something makes it more exciting” -Andy Warhol

Leave a Reply

Your email address will not be published. Required fields are marked *