These days the world cannot live without them. The life of the average person is filled to brimming with plastics and plastic derivatives. The cup of the average American overflows with plastics. Plastics of all shapes, sizes, and styles fill the world, making dreams come true, saving lives, and adorning our key chains. Indeed, the most popular form of adornments is a plastic key chain. That is because plastic is the most versatile, dependable, malleable substance on the planet. It can be turned into anything. It can take on a multitude of forms and functions, so it stands to reason that it would come to be used to make chains for our keys.
Oftentimes, corporations will use key rings for promotional purposes. This is because it is one of the cleverest marketing ploys in existence. A person cannot leave the house without their keys, so in developing promotional merchandise that will remind an individual of your business every time they walk out the door or start their car; they have a constant reminder in their hand of your business. It might not create an immediate sale, but it becomes ingrained in the persons psyche after the repetition of seeing it day after day, until they need whatever product or service you provide. Then, they probably won’t even go to the phone book, but rather have your businesses name already in their mind.
This form of marketing is especially powerful because a keychain is something that almost everyone needs. In addition, it is something that is useful. In promoting a business with something memorable, rather than something easily forgotten, you have given the consumer an item that has useful value. A business card is only good if it remains in their possession, and most people have no reason to hold onto a business card unless they foresee immediate need of your services. However, a plastic key chain that display your business logo and contact information could conceivably be with them for years to come. You have given them something that fills a need, provides a function, and that creates usefulness and dependability in the mind of the consumer.